It’s really impressing how precisely Subway (the biggest sandwich maker in the world) reflects its corporate core values with a new mascot for the German market. With an immaculate sense of style the designers of Subway created a truly exceptional creature: the animated sandwich »Sub Wayne«.

When I saw it the first time sticking on the shop window of a Subway downtown Cologne, half dissoluting, I really found my image of the sandwich maker completely approved: wishy-washy bread with an indefinable compound of flavours sold in a cheap-style restaurant. But »Sub Wayne« (here some pictures) is actually a lot worse than any sandwich from Subway. I mean – take a look at this scrubby creature: it’s pale, it’s naked – his father could have been an unsuccessful penis or even a Continue Reading »