I just came across a magnificent (and stylish) interdisciplinary sustainable design practice, by the name of More Associates. Using “design and research process to address social and environmental challenges” in practical ways. More “bring together sustainable design with emerging technologies and social innovation.”

Previous work includes The Laundry, set up in partnership with BioRegional, is a London based recycling scheme, aimed at small businesses, who were not being well served by the paper-recycling market. More Associates identified it was crucial to avoid the ‘worthy’ and ‘green’ feeling of so many eco-enterprises, and decided on a humourous, young, and business-driven identity for them which would appeal to their target audience. Outputs included promotional sack-flyers, kerbside sacks, stickers and livery for recycling trucks, as well as consultancy on naming and brand strategy.

Their current focus is on delivering carbon reduction and energy-literacy strategies across populations to produce widespread behaviour change and help transform markets toward carbon- and energy-efficiency. More Associates is London based and was founded in 2002 by Luke Nicholson, Ben Pirt and Tom Williams.