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  • die for German Development Aid

    Comment, Stupid Design

    The doorplate at the German Development Institute in BonnHere is an interesting case of design with limited view. In the picture you can see the »doorplate« of the German Development Institute that is located in Bonn, the former German capital.

    »The German Development Institute / Deutsches Institut für Entwicklungspolitik (DIE) sees itself as the think tank for German development policy.«

    Unfortunately the initials of the institute in German language result in the letters »die«. That did not stop the inventors of the name to baptise the child with the brand »die«. And it did not stop the designers to take this initals as the basic component for the logo. Now there could be three ways how such a Stupid Design forms:

    1: In the year 1964, when the institute was opened, english language was not that important as it is nowadays and the Germans just would not realise what »die« means (But even in the 60s development aid must have taken place in countries where German is not the first language.)

    2: »die« is a courageous indicator to what happens if there would not be development aid or what development aid is fighting against.

    3: It’s just a good example of »officialese« (Beamtensprache) and what happens if public authorities think about communications.

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    Posted January 30, 2008 by Marco Barooah-Siebertz

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