Here is a fantastic idea for those nerds that completely organize their social life in virtual networks like facebook, studivz, myspace or else: With this shirt that shows a QR Code containing your profile ID, you don’t even have to talk to people on streets anymore. They can just take a picture of your code with their mobile phone and will then be directed to your facebook profile.

This is quite clever as it redirects more sociality to the internet and away from our public areas. How boring to see people communicating in cafes or on down in the street. Moreover it offers completely new ways for stalkers – they can now easily track their object of desire. And our governments will also be happy to be able to observe and allocate people more easily. There’s a lot of advantages for sure in this brilliant idea! Reminds me a bit of convicts wearing their registration number. Really a fashion for passionate masochists.

»don’t miss to become part of the emma cott community. so, please don’t hesitate to send in your pics witnessing that you’re actually wearing emma cott’s couture or upload them to flickr tagging them “emmacott” so everybody can find them there.«

Yes, of course, what else can we do for you? So far the instructions of the supplier of this coded fashion.

»the collection contains a range of clothings with fascinating motives. the continuous application of pixel patterns (qr codes) may first cause confusion but arouses curiosity at the same time. emma cott combines the latest progress in technology with classical couture and introduces a whole new way of self portrayal.«

Well, thanks for giving us this insight into your philosophy – it’s really a ground-breaking stepstone in modern technology – nanotech and biotech is nothing against what you did. So much innovative force is really too confusing. Even if all this is so ingenious – I am sure people will be creative enough to find more appealing ways to portray themselves.