Jump in the ring, box your way to a personal fluid form and become your own designer.

Whilst the Swedish designers of FRONT playfully draw their furnitures into the air to afterwards 3D-print it, Hannes Walter, Stephan Williams and Andreas Jaritz of FLUID FORMS enter the next level: Here the customer has the chance to completely design his own products via an online interface. In store are objects like the Pin Stripe Bowl or a pepper mill called MY SERENE. The designers:

“Mass products and boring browsing through catalogs are a thing of the past. A sophisticated software and 3D printer turn consumers into ‘powerful’ designers of individual products with just a few mouse clicks.”

Virtual boxing gloves form the lamp. The interface is powered by Fluid Forms' software FORMATORY

The latest development of Fluid Forms is CASSIUS – a DYO (design your own) lamp. With CASSIUS, original lights for one’s own living room are punched out of a virtual block. 3D printers then transform the virtual draft layer by layer into an exclusive object – delivery takes 3 weeks worldwide.

Fluid Form demonstrates that the forecasts of trend and future researches were right: after web 2.0 or 3.0 with all the do-it-yourself-publishing, we are entering an age, where layman can also design and style physical artefacts.

So do we still need designers in the future? Of course we do – services like the one Fluid Form offers need a lot of design work and I’m sure not everyone has got time, talent and interest in designing her or his own, t-shirt, lampshade, butter dish or toaster. What we see here is not an ersatz of professional design work, but rather an other step towards customized and individualized mass products.