“Coffee To Go” is probably the most used expression for the portable hot drink – and has become a strong brand in the food and beverages industry. On the other hand, if you delete one space, it becomes Nation Branding. The beneficiary however is Togo – a country whos foreign trade consists to 10% of coffee. Yet unfortunately there’s not a coffee brand from Togo I know… Africa needs brands to play a role on the global economic scene.

*This CUP is part of “100 CUPS”