The style of Experimenta Design 2009. Designed by Ian Anderson.

It’s about time…

How are we thinking about time these days? As a subjective experience or a socially defined concept? As luxury commodity or basic market currency? In a sense, everything in our lives is about time; it is the one resource that no individual or activity can do without. We value time, we save it, we manage it, we fight it. Ultimately, time is never enough, so we are forced to prioritize. Assess, compare, choose, relegate. As contemporary life accelerates non-stop, communication is real-time, decisions are split-second and problem solving relies on quick fixes rather than sustainable solutions. In a world on the brink of environmental and financial collapse, there is a pressing need to take action – but do we think before we act? It’s about time to concentrate on mature reflection and persistent change.

ExperimentaDesign proposes to translate the double meaning of its 2009 theme into a programme: to think about the way we use time in design. EXD looks at the various ways in which time plays a role in creative disciplines, and how they in turn can address shifting notions of time and urgency. How can creative practitioners reconcile the ever-increasing speed of life with the need for reflection? Can designers develop a new notion of ‘time-based design’?
How do we deal with the social dimensions of time? Social processes are fast becoming a main ingredient in product development, from open-source R&D to community-based production and project implementation. Keywords here are intimately connected to notions of time and urgency: improvisation, networking, sharing and parallel development. It’s all about time.

Experimenta Design, 09 September – 08 November 2009, Lisbon, Portugal.